How the cnetre of european banking Moved from Florence to Swabia.
Jakob Fugger had been dubbed the Richest Man Who Ever Lived, but there are many more contenders, my favorite being an African, Mansa Musa, the ninth mansa of the Mali empire whose generous gifts during a visit to Mecca in 1324 triggered a currency crisis.
That is something Jakob Fugger would never have done. He never was a flamboyant banker who impressed his contemporaries with lavish displays of wealth. He was actually fairly dull. If anyone in the firm of Fugger was flamboyant, it was the chief accountant.
So if Jakob is a bit of a pale shadow, the story of what happened in the world of European Finance between 1480 and 1520 is anything but boring. Within just 40 years the heart of the banking industry moved from Florence and Venice where it had held sway since it was invented and moved north, into a medium sized Swabian city, Augsburg. That is as if JP Morgan, Goldman Sachs and Morgan Stanley closed their doors and in their stead some local players from Scandinavia or Mexico took over the financing of the Global economy.
I am not kidding, something like that really happened back in the late 15th century.

A narrative history of the German people from the Middle Ages to Reunification in 1991. Episodes are 25-35 min long and drop on Thursday mornings.
“A great many things keep happening, some good, some bad”. Gregory of Tours (539-594)
HotGPod is now entering its 9th season. So far we have covered:
Ottonian Emperors (# 1- 21)
– Henry the Fowler (#1)
– Otto I (#2-8)
– Otto II (#9-11)
– Otto II (#11-14)
– Henry II (#15-17)
– Germany in 1000 (#18-21)
Salian Emperors(#22-42)
– Konrad II (#22- 25)
– Henry III (#26-29)
– Henry IV/Canossa (#30-39)
– Henry V (#40-42)
– Concordat of Worms (#42)
Early Hohenstaufen (#43-69)
– Lothar III (#43-46)
– Konrad III (#47-49)
– Frederick Barbarossa (#50-69)
Late Hohenstaufen (#70-94)
– Henry VI (#70-72)
– Philipp of Swabia (#73-74)
– Otto IV (#74-75)
– Frederick II (#75-90)
– Epilogue (#91-94)
Eastern Expansion (#95-108)
The Hanseatic League (#109-127)
The Teutonic Knights (#128-137)
The Interregnum and the early Habsburgs (#138 ff
– Rudolf von Habsburg (#139-141)
– Adolf von Nassau (#142)
– Albrecht von Habsburg (#143)
– Heinrich VII (#144-148)
– Ludwig the Bavarian (#149-153)
– Karl IV (#154-163)
The Reformation before the Reformation
– Wenceslaus the Lazy (#165)
– The Western Schism (#166/167)
– The Ottomans (#168)
– Sigismund (#169-#184
The Empire in the 15th Century
– Mainz & Hessen #186
– Printing #187-#188
– Universities #190
– Wittelsbachs #189, #196-#199
– Baden, Wuerrtemberg, Augsburg, Fugger (#191-195)
– Maps & Arms (#201-#202)
The Fall and Rise of the House of Habsburg
– Early habsburgs (#203-#207)
– Albrecht II (#208)
-Freidrich III (#209-
Hello and welcome to the History of the Germans: Episode 194 – The Fuggers of Augsburg, which is also episode 10 of Season 10 “The Empire in the 15th Century”
Jakob Fugger had been dubbed the Richest Man Who Ever Lived, but there are many more contenders, my favorite being an African, Mansa Musa, the ninth Mansa of the Mali empire whose generous gifts during a visit to Mecca in 1324 triggered a currency crisis.
That is something Jakob Fugger would never have done. He never was a flamboyant banker who impressed his contemporaries with lavish displays of wealth. He was actually fairly dull. If anyone in the firm of Fugger was flamboyant, it was the chief accountant.
So if Jakob is a bit of a pale shadow, the story of what happened in the world of European Finance between 1480 and 1520 is anything but boring. Within just 40 years the heart of the banking industry moved from Florence and Venice where it had held sway since it was invented and moved north, into a medium sized Swabian city, Augsburg.
That is as if JP Morgan, Goldman Sachs and Morgan Stanley closed their doors and in their stead some local players from Scandinavia or Mexico took over the financing of the Global economy.
I am not kidding, something like that really happened back in the late 15th century.
The music for the show is Flute Sonata in E-flat major, H.545 by Carl Phillip Emmanuel Bach (or some claim it as BWV 1031 Johann Sebastian Bach) performed and arranged by Michel Rondeau under Common Creative Licence 3.0.
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To make it easier for you to share the podcast, I have created separate playlists for some of the seasons that are set up as individual podcasts. they have the exact same episodes as in the History of the Germans, but they may be a helpful device for those who want to concentrate on only one season.
So far I have:
Salian Emperors and Investiture Controversy
Fredrick Barbarossa and Early Hohenstaufen

Transcript
Hello and welcome to the History of the Germans: Episode 194 – The Fuggers of Augsburg, which is also episode 10 of Season 10 “The Empire in the 15th Century”
Jakob Fugger had been dubbed the Richest Man Who Ever Lived, but there are many more contenders, my favorite being an African, Mansa Musa, the ninth mansa of the Mali empire whose generous gifts during a visit to Mecca in 1324 triggered a currency crisis.
That is something Jakob Fugger would never have done. He never was a flamboyant banker who impressed his contemporaries with lavish displays of wealth. He was actually fairly dull. If anyone in the firm of Fugger was flamboyant, it was the chief accountant.
So if Jakob is a bit of a pale shadow, the story of what happened in the world of European Finance between 1480 and 1520 is anything but boring. Within just 40 years the heart of the banking industry moved from Florence and Venice where it had held sway since it was invented and moved north, into a medium sized Swabian city, Augsburg. That is as if JP Morgan, Goldman Sachs and Morgan Stanley closed their doors and in their stead some local players from Scandinavia or Mexico took over the financing of the Global economy.
I am not kidding, something like that really happened back in the late 15th century.
Before we start I would like to thank s a, James L., Arlene A., John F., Nicolay, JayM, Nick R., and Leendert v.d.P. who have signed up on historyofthegermans.com/support and whose generous contributions keep this sow on the road and advertising free. Thanks to all of you.
And with that, back to the show.
Last week we talked about the Grosse Ravensburger Handelsgesellschaft, the largest trading company north of the Alps before the emergence of the Fugger and Welser of Augsburg. This company had its heyday in the 1450s, but by the end of the century it was in decline and it closed down in 1530.
The Grosse Ravensburger Handelsgesellschaft explicitly refrained from doing banking business. That was down to their rather stringent interpretation of the ban on taking interest that was laid down in the old testament. The words of Leviticus 25:36-37 must have stuck in their minds, where it says: quote “Do not take interest or any profit from them, but fear your God, so that your countryman may continue to live among you.”
This attitude towards banking activity was deeply engrained in most of Europe and seems to have been particularly deeply entrenched in the Holy Roman Empire. During a time when bankers from Florence, Venice and Rome were commissioning the masterpieces of the early renaissance, there were no bankers east of the Rhine river. Attempts by Italians to establish in Lübeck had long failed.
But all this is about to change dramatically. By 1500 the great Italian banking houses, the Pazzi, Pitti and above all, the Medici had closed their doors. In their stead bankers from the Free city of Augsburg, the Fugger, Welser, Hochstaetter and many more had taken control of European banking, building up fortunes beyond imagining, the kind of money that buys crowns and entire countries.
How it was possible that these provincial cloth merchants from a place for which the Florentines didn’t even have maps or trade manuals could unseat the likes of Lorenzo the Magnificent is a complex story. Some of it is about banking, much is about mining and politics, but mostly, it is about accounting. Oh, I can feel your urge to press stop now and search for something more exciting, but trust me, this is going to be very exciting.
Banking in the 15th century
Before we get to Jakob Fugger and his colleagues and competitors, we need to dig a little deeper into banking practices in the 15th century.
A basic banking business model works roughly as follows.
The bank collects deposits from customers. The customers receive interest from the bank, usually at modest rate. The bank can then go and take these deposits and lends the money out to companies or individuals. From them they do receive interest that is higher than the interest they pay on deposits. It is this difference between the interest income from the loans and interest cost they have to pay the depositors that banks make money. Modern banks do a lot of other things too, but this is still the core of a banking business.

If you go back to Leviticus, it is pretty obvious that all these lending activities that form the core of the banking business model are disallowed. The old testament god was seemingly no economist. If he had been he would have known that banking is essential to make an economy grow as it channels idle funds from savers to be used by energetic entrepreneurs.
The way the medieval bankers and some friendly theologians got around the problem was through the instrument of the bill of exchange. We did encounter this already in episode 120 Money, Money, Money where we took a deep dive into banking in the Hanseatic League.
A bill of exchange is in the first place a way to transfer money between two far away places without having to carry bags of gold or silver, but it is also a loan.
Say you are a trader in Florence and you have shipped spices to a business partner in London who is expected to pay you £100 for these spices. You can go to your banker in Florence and say, what will you give me here and now if I instruct my partner in London to pay your branch in London £100. The answer depends on the exchange rate between Florins and British pounds, which is say 5:1. That means our Florentine trader gets 500 florins from his banker, cash in hand. The banker gets a handwritten note from the trader instructing his business partner to pay the banker’s London branch £100 sterling. And since the journey to London is long, the payment date is set for in 3 months. This note is then despatched to London, and on the day set out in the instruction the banker’s branch manager goes to the business partner and presents this document, called a bill of exchange. And assuming the business partner honours the order, the branch manager receives £100.
That sounds like a nice move by the banker. He hands over 500 florins today and gets his money back in a different currency in a land far, far away and as far as we can see for no monetary benefit. But hang on a minute. What is the exchange rate for pounds into florins in London at that point in time? Aha, it is 5.35:1, turning £100 into 535 florins. So if the branch manager sends the money back using the same process in reverse, the banker finds himself having made a profit of 35 ducats in six months, that is a neat 14% return. Nice. But how can the banker be sure that he would make that profit. The answer is, he cannot. There is a risk that the exchange rate in London at that point has moved to 4.9:1 and he would even have made a loss for all his troubles.
And that is why the theologians say, such a transaction does not involve a guaranteed profit aka interest. The banker’s profit is down to taking the exchange rate risk and is hence legal, even though what had actually happened is that our trader has just received a loan of 500 ducats. And here is the rub, the banker never took much of a risk that the exchange rate would move hard against him. Raymond de Roover, the historian who literally wrote the book on the Medici bank and hence 15th century banking had analysed the exchange rates between the various banking centres in Europe, namely the Italian cities and London, Bruges, Lyon, Geneva and Barcelona and concluded that the spread between the exchange rates in Florence and London was always wide enough to ensure that losses were extremely rare. Returns could vary dramatically from 3% to 26%, but over time this levelled out to above 10%.

This is how Florentine bankers could do commercial lending without ending up in the seventh circle of hell where the usurers lie with their purses around their necks in the burning hot sand of a desert, swatting away the heat and the flies, their parched tongues sticking out like that of on oxen.

This kind of lending structure was not only attractive in terms of revenues, it also carried moderate risk, at least by the standards of its time. A bill of exchange usually had some sort of commercial transaction underpinning it. In all likelihood the business partner in London had received some merchandise from his Florentine counterpart that was behind his willingness to pay out the £100. And hence it was likely that he had the funds from selling the merchandise, and even if not, the bill of exchange could be protested in court. This was an extremely rapid court procedure which led to immediate seizure of property, giving the bank access to the merchandise in question or other collateral.
As time went by, these bills of exchange developed further ever more complex variants, some of which involved fictitious transactions and so-called dry bills of exchange which looked increasingly like straightforward loans.
Being straightforward loans, they not only attracted the ire of the church, they were also riskier. If there wasn’t a commercial transaction behind it, what collateral could the bank access in case either the payor, i.e. the London businessman or the drawer, i.e., the Florentine spice trader failed to pay.
And that gets us to the highest risk lending in the late Middle Ages, the lending to sovereigns, the princes, kings, and emperors.
This sounds counterintuitive to modern ears. We live in a world where lending to the sovereign, i.e, buying government bonds is the lowest risk form of lending. The 10 year government bond rate in most developed word countries is even called the risk-free rate.
The reason for that is three-fold. For one, modern states have the ability to tax their citizens in order to pay back any debt. Modern states have fiat currencies, meaning they can print dollars, Pounds, Euros to their heart’s content to pay back their creditors and finally markets have confidence that the governments will use net new debt predominantly to fight imminent crises or fund investment in future growth. I will not go into a discussion of whether these assumptions are still true, I leave this to experts like Kenneth Rogoff and Adam Tooze to elaborate on.
But what I can say is that none of these applied to the kings of England, the dukes of Milan or the dukes of Burgundy, who happened to be the main borrowers from the Florentines.
They were all constrained in their ability to raise taxes, in England due to Parliament and elsewhere due to the political power of the cities and nobles. Money was precious metal which is hard to print, and whilst states could and did devalue their currencies often, that was usually accompanied by a loss of confidence. And finally, most of the borrowed funds went into inconclusive warfare or the splendour of their courts.
One infamous incident was when King Edward III of England looked at the 900,000 gold florins he had borrowed from the banking houses of the Bardi and Peruzzi and just simply said ‘Nah, I am not gonna pay that back – followed by – and what are you gonna do about that pal? Going bust is what they did, triggering a depression in the Florentine economy that lasted a decade and opened the way for the Medici.

One last point I had not quite realised before was the way medieval bankers funded themselves. Some of the money they lent out came from their own capital, but not that much. They did take deposits and they did promise a fixed interest to the depositors. That would be outright usury in the definition of Leviticus. But it went on all throughout this time. Why?
For one, nobody was supposed to know. These depositors were usually very rich individuals whose deposit agreements weren’t made public. Secondly, most of them were churchmen. The Rome branch of the Medici focused on two businesses, transferring money for the papacy and collecting deposits from the cardinals. And finally, when push comes to shove and a bank was going down, the depositors were happy to get at least their principal back. So when anyone asked whether they were receiving any interest for their deposits, they simply said, no sir, never. I truster messer Medici to invest it in his good works.
The Decline of the Italian banks
And this gets us straight to the Medici, the unimaginably rich bankers who filled Florence with some of the greatest artworks ever conceived and who married their daughters into the French royal family – twice.
But did you know that during the heyday of the family, the time of Lorenzo the Magnificent, the Medici bank was already at best limping along and that by 1494, two years after his death, it closed its doors forever.

Under Lorenzo’s grandfather, Cosimo the Elder, the Medici bank was a financial colossus that bestrode the European markets, dominating the financial centers of Florence, Venice, Rome, Geneva, Lyons, Bruges and London aka all of them. What happened?
Some of it were external events outside of the family’s control.
In 1463 war broke out between Venice and the Ottoman empire which cut off trading with Asia and saw many Venetian trading posts going up in flames. Their merchants perished, galleys sank to the bottom of the sea and wares were detained. The Venetian bankers who had financed said trading posts, merchants, galleys and wares tottered, but the crisis sucked in banks across the whole Italian peninsula, including several storied Florentine houses. The Medici had limited direct exposures, but the defaults reduced the availability of deposits and caused a severe recession in Florence. As de facto rulers of the city the Medici had to divert funds to sponsor public works for the unemployed.

Another setback was the decline in the availability of English wool. The Florentine economy was only partly banking. It was mainly built on making the most desirable textiles, specifically brocades, velvet and damask as well as high quality woolen cloth. For the latter they needed English wool. But that was hard to get since the war of the Roses devastated the country and a deliberate policy had been introduced to produce cloth in England, rather than just export the raw materials. Production of cloth dropped throughout the second half of the 15th century.
The next severe blow came in 1478 in the form of the Pazzi conspiracy. This had been a plot to unseat the Medici sponsored by pope Sixtus IV, he of the Sistine chapel. There is no time to describe this in full here, but check out episode 146 of the History of Italy Podcast to hear an amazing story. What matters here is that though the Medici prevailed and the conspirators were either killed or exiled, the result was that the bank lost the papacy as a client. Given the Roman branch had at times accounted for more than half of the profits of the bank, that was a serious blow.

On top of these matters outside of management’s control came some internal issues.
The Medici bank was a holding company of its many branches. Each branch was run by a partner who held a material stake in the business of the branch and enjoyed significant autonomy. When Cosimo the Elder was still in charge, he kept a close eye on the goings on in the different markets. His grandson, Lorenzo the Magnificent had no interest in banking at all. He was a gifted politician and diplomat, but digging through account books that wasn’t his style.
And when the cat is asleep, the mice dance on the tables. The branch managers in Bruges and Milan were particular culprits. They had lent vast amounts to the Sforza dukes of Milan, the duke of Burgundy and Edward IV of England. All of these funds prove impossible to collect upon. The Yorkist Edward IV and Richard III were wiped out in the War of the Roses and the new Lancastrian king, Henry VII saw no reason to honor their debts. Charles the Bold of Burgundy had an unfortunate encounter with a halberd in 1477 putting an end to his repayments.

The fundamental difficulty with all these exposures was that there was no real collateral the Medici could access in case of default. These were sovereign authoritarian states and the courts would not dare seizing the property of their ruler to pay some Italian moneybag.
And whilst the branch managers were clearly out of their depths, there was also an inevitability to these outcomes. Once a bank had lent to a powerful prince, any future decision became a political one. Refusing to increase the exposure upon demand could be seen as a hostile move and could lead to refusal to repay the existing loans. So bankers ended up throwing good money after bad, until there was nothing left.
And finally, Lorenzo’s focus on politics meant that he used the bank’s resources for political aims, not as a way to generate profits.
When the Italian wars begin in 1494 with the invasion by the French king Charles VIII, the whole of the Italian peninsula is thrown into turmoil. The Florentines expelled the Medici and read the last rites over the already shrunken Medici Bank. The Medici did return to Florence as grand dukes, but their bank was gone for good. There were other famous Italian banking families, the Chigi, Borromini and Strozzi to name just three. But none of them created a pan-European dominant network like the Medici.
The disappearance of the Medici bank and the other Italian houses left a vacuum. And into this vacuum stepped a handful of families from southern Germany who took a very different approach.
Augsburg in the late 15th century
So why Augsburg? Hard to say, because there was nothing super special about the place – at least in the 1460s and 70s.
Augsburg is one of the oldest cities in Germany, having been founded by the Romans, and a regional center since at least the days of Trajan. It had been the site of the battle on the Lechfeld in 955 (episode 6 if you want to go all the way back) and had remained an important city throughout. Augsburg differed from the other Swabian Free Imperial cities in as much as it was the seat of a bishop. So it took until 1316 before the status of Augsburg as a free and imperial city was confirmed by Ludwig the Bavarian.

In 1450, Augsburg was one of the larger cities, but still smaller than Nürnberg or Ulm. It was a trading center that benefitted from easy access to the Brenner Pass and from there to Venice. But it had not yet become dominated by the great merchant houses. Augsburg main business was the production of Fustian, that same material that had made the Ravensburger rich. For at least the first half of the century much of Augsburg’s Fustian was exported by the Ravensburgers rather than the Augsburg merchants. Socially the city was divided between the patricians, the old families and the guilds, which included the guild of merchants. Politics were volatile, uprisings of the exploited weavers frequent. In the 1460s the city made some disastrous political decisions which ended in a siege that they withstood. However, the lands surrounding the city were devastated and Fustian production declined. A charismatic populist turned himself into an autocratic master of the city and was beheaded in 1478.

Compared to Ulm which was the recognized leader of the various city leagues of the 14th and 15th century and Nürnberg with its prestige as the home of the imperial regalia and its flourishing trade in metals, Augsburg was a bit of an also-ran.
The Höchstetter
But someone must have put something into the water, because by around 1480 Augsburg gets on a roll. And this is not just one family, but several who got involved and then gradually took over the world of finance.
The Höchstetter were one of the most prominent families in town. They had originally been ministeriales in the service of the Hohenstaufen. In the early 15th century they show up as traders in Flemish and other foreign cloth. This, rather than the Fustian, remained the core business for the family for a very long time. They were amongst the first Augsburg families to set up shop in Antwerp. The head of the family Ambrosius Höchstetter had his training in Bruges and must have realized that Antwerp was about to overtake the once dominant Bruges and became the most important trading hub in Northern europe.

Other Augsburg families followed in their wake which gave the southern German firms a head start over the Italians and the Hansards who had insisted on staying in Bruges long beyond its prime.

Antwerp gave the Höchstetter the opportunity to build out relationships with Portugal. This great seafaring nation had realized that they were better off transporting the spices, silks and other luxuries from Asia to Flanders from where it could be easily distributed across European markets, rather than forcing traders to make their way down to Lisbon. Still the Höchstetter saw a point in having a branch a factory as they would call it in Lisbon itself where they got involved in the funding of the great expeditions.
Though pioneers in the Antwerp and Iberian markets, the Höchstetter only became seriously rich in the slipstream of the most famous of the Augsburg merchants and bankers, the Fugger.
Fugger origins
The Fugger were resolutely not patricians. Their ancestor, Hans Fugger had come from the village of Graben a few miles from the gates of the city. When he arrived in 1367 he was already a man of sufficient wealth to be listed as a tax payer. The entry in the tax register has kept puerile historians giggling for century, as the scribe spelled Fugger as F u c k e r.
And as bad as this joke is, I am afraid it is the only one this family has ever made. This is a dour bunch if ever there was one. Nose to the grindstone and go. I guess becoming the richest man who ever lived requires some sort of effort.
Interestingly, in the first century of the Fuggers in Augsburg, it was the women who really pushed the family forward. We know this because Augsburg held the most detailed and complete tax records of any German city. Every three years the wealth of every citizen was assessed and the tax level set for the subsequent period.
So when Hans Fugger arrived, he was assessed as having 22 florins, not bad for a country bumpkin, but nothing compared to the 1,806 florins he amassed in the 30 years he had lived in the city. When he died in 1408, his wealth stood at 2,020 florins. His widow, Elisabeth took this and over the following 25 years more than doubled it to 4,980 florins, at which the Fuggers had risen to position 27 of the Augsburg taxpayer hierarchy. Her sons, Jakob and Anton kept going and in 1448 are assessed as having a joint fortune of 10,800 florins, making them the top five taxpayer.

The Fugger of the Roe
Then the brothers fell out and they split up their businesses. The family of Andreas became the Fuggers of the Roe named after the roe deer on their coat of arms. Their business really went gangbusters under the leadership of Andreas’s son Lukas. Lukas wealth jumped from 2,588 florins in 1472 to 17,200 florins in 1492. Lukas ran a classic trading house together with his brothers. One brother was dispatched to Milan, another to Venice and a third was working the axis Nürnberg to Frankfurt an der Oder, and his son-in-law was based again in Antwerp. Their business was in textiles, spices and silks, wares they imported from Italy and Flanders to be distributed into the empire.

In 1480 the Fugger of the Roe got involved in finance. The step from merchant to banker was not a wide one. Merchants handled bills of exchange all the time and were familiar with the exchange rates and spreads as much as the bankers they dealt with. And the network of branches they had across Europe allowed them to transfer not just their own money, but also to send other people’s funds. As Raymond de Roover said, if you scratch the surface of a merchant, you find a banker and if you scratch the surface of a banker, you find a merchant.
One of these loans, 9,600 florins given to the city of Leuven in the Low Countries became his undoing. The city had given security in the form of tax revenues, but when it came to paying, they did an Edward III. They said ‘Nah, I am not gonna pay that back – followed by – and what are you gonna do about that pal?
What Lukas did was sue them before the council of Brabant and even before the imperial court. He won all the cases, he even got the city put under the imperial ban. Still they did not pay and by that time the firm of the Fuggers of the Roe was already bankrupt. And bankruptcy at this time meant that there was no way members of the family could get back into the standing of merchants. Lukas’ descendants ended up working as goldsmiths and artisans or as employees in their more successful cousins’ firm.
The Fuggers of the Lilly
Talking about the cousins, the family of the Fugger of the Lilly, they continued the tradition of the competent widows. Jakob the elder, the uncle of Lukas died fairly young, leaving behind a brace of sons and a widow, Barbara Bäsinger. She took over in 1462 with 6,600 florins and built it up in a much steadier, less spectacular way to 15,971 florins.

But in 1492 she was not the only Fugger in the book of taxable individuals. There were her three sons, Ulrich with 16,691 florins, Georg with 13,971 florins and Jakob with 11,971 florins. Put together, the family had plus minus 58’000 florins and had become the richest in Augsburg.

Initially their business encompassed the full gambit of the late 15th century, meaning a lot of textiles, woolen cloth, silk, a bit of Fustian but also spices and other luxuries imported from Venice. They didn’t do anything fundamentally different.
They did dabble in financial business too, lending sums of a few thousand to bishops or managing the money transfer from German dioceses to Rome.
The business was run by the three brothers, Ulrich, Georg and Jakob as a joint enterprise. They had signed a formal agreement of association that spelt out the relative participations and obligations of each of them. Ulrich and Georg are often dismissed as less significant than their youngest and more famous brother Jakob, but they were obviously gifted entrepreneurs who had propelled their firm to the top of a thriving city.

Jakob Fugger, the one everybody called the Rich had started his career in Venice where the firm of Fugger had acquired a chamber at the Fondaco dei Tedeschi, the house of the German merchants in Venice. There he learned the tricks of the trade, in particular about double entry bookkeeping that was spreading at the time. Venice was one of Italy’s great banking centres which must have allowed Jakob Fugger to gain an understanding of this business that, as we have heard, did not yet exist in the German lands.

Things changed for the house of Fugger in 1485 when they began a commercial relationship with Sigismund of the Tyrol. Sigismund was a member of the House of Habsburg and a remarkably silly man. His motto was laudanda est voluntas”, which is best translated as “at least I tried”. What he tried was to burn through as much money as could possibly be burned through by a single man. His court entertainments, mistresses and number of illegitimate children were legend. Then war, as we know, is much more expensive than debauchery. Sigismund excelled in this as well, fighting his neighbors and even started a war with the Republic of Venice, a state infinitely larger and infinitely more powerful than him. His debts were piling up and piling up.

He sounds like a nightmare customer. What could possibly make the dour and penny-pinching Fuggers wanting to lend to him. Did they not know about the Bardi, the Peruzzi and the Medici bank’s problems lending to princes. And for heaven’s sake, their cousins, the Fugger of the Roe had just been bankrupted by a sovereign loan.
How can you lend to someone like that? The answer was silver. Tons and tons of silver that were dug up in the mines near Schwaz, a few miles from Innsbruck. By the late 15th century Schwaz had become the largest silver mine in europe. Given silver was money, it is a sign of Sigismund’s utter incompetence that he ended up in serious financial calamity. His courtiers and an Augsburg patrician, Georg Gossembrot were stripping poor Sigismund bare.

Getting involved here was a high risk undertaking. Sigismund was obviously volatile and his rapacious councilors will seek any opportunity to screw the Fuggers.
So they travelled with double belt and braces. They started with a loan of 3,000 florins, a minor sum for Sigismund who was in debt to the tune of 60,000 florins to the Baumgartner family of Kempten and a similar amount to several others. As security the Fuggers received a share in the output of a mine in Schwaz. The way this worked was that the mining operator had to sell their output at a fixed price to Sigismund as lord of the Tyrol. This fixed price was well below the market price one could achieve in Venice, Frankfurt or Antwerp. So what Jakob Fugger received from Sigismund as security was the right to purchase a certain amount of silver from the Schwaz mine at that discounted price.
And that was surprisingly solid collateral. Sure, Sigismund could set aside this right and tell the miners in Schwaz to sell him the silver rather than the Fuggers. But to do that, he would need ready cash, and ready cash is what Sigismund never had. And he could not raise ready cash from others because nobody would lend it to him if he was screwing his bankers.
That was one line of defense. The second one was to lend to the mining operators. Mining was and is a hugely capital intensive business. Drilling shafts and building the machinery to send people down and bring the ore up, the smelters and so forth were extremely expensive. As the Fuggers provided funding for these activities, they made the operators dependent on them. That way the operators would have an incentive to hand over the silver to the Fuggers rather than Sigismund should problems arise.
And thirdly, they established strong relationships with the Tyrolian estates who did control the county ever since the days of Margarethe Maultasch (episode 152).
And then there were the interest rates. A customer like Sigismund would be considered un-bankable today, forcing him to go to a loan shark. The difference between a bank and a loan shark isn’t a moral one but an economic one. The bank prices on the expectation the principal will be paid back at some point, whilst the loan shark knows his customer will never be able to pay back the principal. A loan shark cares solely about the interest. If the interest covers capital within the next few months or a year, then everything beyond is pure profit even if there is never any repayment of the loan. Sigismund was someone who would never be able to repay the loan. Hence the Fuggers charged him like a loan shark.
And that is where it gets really clever. The loans to Sigismund never mention any interest, only the amount of silver to be collected in Schwaz and the fixed price. Sigismund was far too grand to want to find out what the market price for silver in Venice or Antwerp was. Hence he had no idea by how much the Fuggers and his other bankers were taking him to the cleaners for.
Nor do we, at least not exactly. The accounts detailing the profit and Loss of these trades did not survive and obviously silver prices fluctuate. But given Sigismund’s lack of creditworthiness and the usual rates of 10-15% in commercial lending, we are looking at 30, maybe 40%. So if the Fuggers can collect for 2 and a bit years, all subsequent silver deliveries are pure profit.
As their collateral strengthened, lending ever larger sums became possible. They had started with 3000 florins in 1485, in 1487 they advanced 14,500 florins, six months later a further 8,000 florins and in 1488 we move into an entirely different dimension. The Fuggers lent Sigismund 150,000 florins for his war against Vencie. In 1490, Sigismund’s debt to the House of Fugger stood at 268,00 florins. That is an astronomical sum, 6x the family’s wealth and nearly 13x the company’s capital.
So where did the funds come from? The Fuggers were taking deposits at a fixed interest. At this point the depositors are mostly members of the commercial elite of Augsburg related to the Fuggers, the Meutlin, Imhof, Rem, Rehberger etc. Arguably the fact that the other Augsburg families had been successful too, had become a key factor in the ability of the Fuggers to make loans on that scale.
Sigismund’s reign of Tyrol did not survive the utterly predictable defeat in his war with Venice. At this point things could have gone seriously pear shaped for the Fugger. The dukes of Bavaria were in a pole position to take over, in particular since Sigismund had no legitimate children. Since the Fuggers had no commercial ties to the Bavarians, they faced a tough time holding on to their rights to purchase the silver. But they were lucky and Sigismund abdicated in favor of his cousin Maximilian, the son of emperor Friedrich III and himself future emperor and grandmaster of the game of dynastic marriages.

Maximilian was a genius diplomat and a competent military commander, but his financial resources were similar to Sigismunds. He now owned the largest silver mines in europe, but he had no ready cash so he still needed the Fuggers in order to monetise them. The relationship between the Fuggers and the Habsburg became near symbiotic. The Augsburg bankers would lend ever larger sums to Maximilian and later his grandson Charles V, and in return would gain more and more mining rights and other privileges across the ever expanding Habsburg empire.
Whilst Tyrolian silver was starting the family off in the world of mining, this was not even close to the most important business they ran. The other metal they got their eyes on was copper. They acquired some rights in Tyrolian copper mines before they came in contact with a mining engineer called Hans Thurzo. Thurzo had acquired mining rights in a place called Neusohl in modern day Slovakia but needed funds to start digging, to build a smelter etc. In 1494 Thurzo and Fugger agreed to form a joint company to exploit the mine for a period of 16 years.
As we have heard in episode 153 on the city of Nürnberg, there were huge amounts of money to be made in copper through something called the Saiger process. This was a process by which the silver contained in the copper ore could be separated out, tripling or even quadrupling the value of the ore. Thurzo had learned the secrets of the Saiger process that Nürnberg merchants had protected for almost a century. And he intended to apply it in his new mine. By smelting the ore on site, rather than back in Nürnberg, production costs were much lower. Unsurprisingly the mine in Neusohl became instantly hyper profitable.

Only a year after opening, the Thurzo-Fugger company bought another mine, in Carinthia, and named it the Fuggerei and then a third one in Thuringia, at Hohenkirchen and another near Neusohl again. In Mark Haeberlin’s brilliant book about the Fuggers he gives lots of numbers of how many hundredeweights of copper they had dug up and smeltered, but I will not bore you with those. Let’s just give you an idea of how important this became. The total investment in Hungarian mining had risen to over a million Hungarian florins by 1502. The silver extracted from the copper made the Fuggers 2 million Hungarian florins. About 40% of Europe’s copper came out of the Thurzo-Fugger mines producing probably another 2 million florins in profit.
When Jakob Fugger bought the imperial crown for Charles V against competition from Francois Premier of France and King Henry VIII of England, the total bribes paid came to 851,918 florins, most of which was financed by the House of Fugger.
The Fugger covered almost the entire value chain. Not only did they control the production of copper and silver in their own mines and to a large degree in the Tyrolian mines as well, they also managed the distribution. They built roads to transport the copper and silver, either to Venice or via Leipzig to Lübeck where it was put on ships and brought to Antwerp.
There are other businesses, including the often quoted business with the papacy. That was a small part of their activities compared to the massive mining operation. But they did transfer money between the German dioceses and Rome and funded the upfront payments newly elected bishops had to pay to St. Peter. One of these was the fees the archbishop of Mainz had to pay and that he hoped to recover through the sale of indulgences. Here the Fuggers again helped out handling the cash transfers, getting them involved in the business that so enraged Martin Luther.
But again, that was only a side hustle for them. The big bucks were in the mining business.
We have now gone on for almost 40 minutes and have not really talked about Jakob Fugger and his contribution to the firm’s success. That is odd, since he is probably one of the most recognizable figures of late 15th early 16th century Germany. But he is also a rather boring individual. He was one of these people who were obsessed with generating profits to the exclusion of anything else. Sure he did his fair share of patronage of the arts and he built himself an impressive townhouse. But he was no Cosimo the Elder who spent 600,000 florins on embellishing Florence, on Bruneleschi’s cupola of the Duomo or Donatello’s David whilst making himself the de-facto ruler of his city. Jakob Fugger did not aspire to rule Augsburg. His abiding legacy apart from awe-inspiring wealth is the Fuggerei, the oldest social housing project in Europe which is still going strong today.

What he was good at was making money. Biographers tended to argue that his huge loan to Sigismund was his great innovative move that elevated him to the pantheon of great CEOs. But that is hard to sustain. For one, he did not do that alone, but together with his brothers, nor was he the first to go all out on a particular prince. Nor was the particular system of collateralization entirely new. Where he differed was in the scale of his operations.
His true genius, if he had one, lay in the management of his sprawling empire. Remember, one of the reasons the Medici Bank failed was that branch managers in London, Bruges and Milan had made reckless loans. That never happened under Jakob Fugger or his successors. The accounts of the firm of Fugger were maintained by Matthaeus Schwarz, one of the great practitioners of double-entry bookkeeping. And accounting was really hard in this financial system that did not use outright interest but these weird exchange-rate differential based ways to compensate for capital and the silver price based payments in Tyrol. Estimating the profitability of silver production in Neuholz is made complicated when the end product is shipped across europe, mixed with silver from different locations..etc., etc…

Fugger also sent trusted lieutenants out to audit his branches, he rarely let a branch manager stay in one place for too long, but swapped them around the network, so they found it harder to cook the books. Basically he ran his shop like a modern business.
And as always with great geniuses, a big chunk of their success was down to being in the right place at the right time.
The first piece of luck was that the mines of Schwaz were still on an upward trajectory. The volumes produced kept going up and up. Had they dried up earlier, the House of Fugger would likely have gone down with them.
Then there was the luck of Sigismund’s lands being taken over by Maximilian who turned out to be such a massive winner for his dynasty and the Fuggers. When we talk about the Habsburgs next season, you will see in what deep dudu they had been in the 1480s. Their capital in Vienna was occupied by their enemies and the idea they could rise to becoming a European superpower was utterly preposterous.
The next unbelievable struck of luck was the discovery of the route to India. As it happened, the Indians, Chinese, Japanese and Koreans had zero interest in any of the boorish products of europe. The only way the Portuguese could pay them for the spices and silks they wanted, was with silver, a metal that was exceedingly rare in Asia. And guess who had all the silver in the world, the Fuggers. And where did they operate from – Antwerp. So the Portuguese went to Antwerp. Copper was another metal that was in demand in Asia, which again the Fuggers owned a huge amount of.

But where copper really came into its own was in military hardware. The barrels of cannons and pistols were made of bronze, which in turn is an alloy made from copper, tin and other elements like zinc, aluminum or silicon.
War was everywhere in the late 15th and early 16th century and it was fought with guns. And for guns you needed copper and for copper you needed Jakob Fugger. Fugger founded a consortium with the remaining other major copper producers that created a European monopoly. Being the sole provider of copper was not only great for price gauging, it also further tied down the firm’s largest debtor the house of Habsburg. If you did not pay the Fuggers, you did not get copper and no copper meant no guns and that meant no war.
This system was so watertight it survived Jakob Fugger by more than a century. His nephew and successor, Anton Fugger became arguably even richer than Jakob. His descendent continued the firm, though it did split at some point. The Fuggers are still around today as a princely family with great castles in Bavaria.
As it happened we did not get to talk about the other great Augsburg family, the Welser and their forays to Venezuela. Nor did we talk about Matthaeus Schwarz, history’s most flamboyant accountant who had a book of portraits of himself in his various outfits produced by an Augsburg artist.
That will have to be woven into next week’s episode when we are looking into what they did with all the money. We know Jakob Fugger didn’t do much exciting stuff, but his contemporaries were very much into art and culture, the southern German renaissance of Schongauer, Burgkmaier, Grunewald, Holbein and of course Dürer. I hope you will join us again.











































































